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CompetitionWerkes.com
At my first meeting with Ward McKee and Shawn Ryan of Competition Werkes, I knew that, in addition to a graphic redesign, a reworking of the site organization was going to be of primary concern.
The previous site was divided into individual product catalogs based on product lines, fender eliminators, exhausts, lighting, etc. The new site integrates these product lines under a categorization based on the customer's sport bike year, make and model. So, each product category shows all that Competition Werkes has to offer for a particular bike. This facilitates a quick and easy shopping experience.
Plus, product relationship building was on the top of the list during site design. All products that belong to the same bike are related to one another. So, if a customer finds himself on the 2010 Kawasaki Ninja 250 Fender Eliminator page, that page also displays the exhaust, lighting and foot pegs for that bike as related products. This is expected by most Internet shoppers nowadays and this is what we did.
We paid utmost attention to search engine optimization by providing search engine friendly URLs for the site, making sure that TITLE and HEADER tags were properly populated and by creating an XML site map for search engine consumption. The Competition Werkes site is based on the Lightwave Web Business Platform so it has built-in analytics, content management, email marketing, ecommerce and more. We launched on October 12, 2010.
ABOUT COMPETITION WERKES
Competition Werkes started in the garage of Ward McKee's Paramount California condo in 1984, as a second source of income to support his dirt track racing habit.
His idea of eliminating the rear fender to enhance the looks of his sportbike caught on. By 1986 his "Fender Eliminator Kit" was being distributed to dealers across the United States by TARGA, a southern California based sportbike accessory distributor.
With a desire for a slower paced lifestyle and a larger garage, Ward moved his family and business to Oregon in 1988.
Rapid growth caused the need to make changes. So in 2000, Ward brought all the manufacturing of his stainless steel products in-house. This enabled him to ensure quality, fine tuned design and inventory control.
With the equipment and personnel to advance his product, Ward began expanding. 2003 brought the innovative "Limited" kits and their pivot mounts. 2006 brought a true race inspired exhaust line called WerkesUSA.
With products being distributed worldwide by a host of companies, Competition Werkes now employs about 15 people out of its 12,000 square foot facility in Sutherlin Oregon. Furthermore, Competition Werkes is the most recognized name in the "Fender Eliminator" market in which it started.
Please visit www.competitionwerkes.com.